Appointment setting for agencies that sell to contractors
By Anemesh Sharma, founder of ProPlus Agency · Updated ProPlus books sales calls with contractor owners for marketing agencies that serve the trades. Roofers, HVAC companies, plumbers, remodelers and other home-service businesses: we text them, a human setter qualifies the ones who reply and books them on your calendar, and you pay per qualified show.
The problem we solve
Contractors are great clients for an agency and hard prospects to reach. They are on job sites all day, they rarely read cold email, and most cold calls catch them mid-job. In our experience a short text from a real person gets read, and they will talk when someone calls back at the right moment.
That is the whole method: short texts, fast human follow-up, and only the owners who are interested and fit get booked on your calendar.
Who we contact for you
We build the list around the businesses you already sell to, in the areas you serve. Typical targets for agencies selling to contractors:
- Roofing, siding and gutter companies
- HVAC, plumbing and electrical contractors
- Remodeling, kitchen and bath, concrete, pool and landscaping companies
- Filtered by trade, area and size to match the clients you want
Outreach is short, plain-English texts written around your offer. You approve every message before it goes out, and we only text between 8am and 9pm in the prospect's local time.
How the setter qualifies them
When an owner replies with interest, a human setter calls them. Before anyone lands on your calendar, the setter checks the things you care about, for example:
- Are they the owner?
- Do they want more jobs, and can they handle more work?
- What are they doing for marketing now, and is it working?
- Any budget or timing questions you want asked
The ones who fit are booked onto your calendar with text and email reminders. You get who they are and what they told the setter before the call.
Results
Agencies selling to the trades that we have booked for:
Kairos Marketing Group: 17 in 1 week
Google Ads and Local Services Ads agency. 9 appointments with plumbers interested in Google Ads, plus 8 demos with leads interested in Local Services Ads, in a single week.
“5 so far today booked, 3 have ran, 1 sold out of the 3. $750 up front, 20% of jobs sold.”Ross Price, Kairos Marketing Group
Sky Media Ventures: +$7K MRR
Paid ads agency. Added $7K in MRR. Closed a $2K/month client in his first week, after driving 3 hours to meet the lead.
“I drove 3 hours to go see a lead you guys gave me the first week and closed him on 2K a month. And he said I was cheap.”Nathaniel Carrasco, Sky Media Ventures
Results from ProPlus outbound campaigns, as reported by each client. Full stories on the case studies page.
What it costs
A qualified show is a prospect who meets all three of these:
- they told us they are interested in your service;
- they spoke with our setter, by phone or in a two-way text conversation, before the meeting; and
- they join the scheduled call with you.
No-shows are never billed. No retainer, no minimum term. See pricing for a worked example, or how pay-per-appointment setting works for the full model.
Frequently asked questions
Which trades do you book?
Most home-service trades: roofing, HVAC, plumbing, electrical, remodeling, concrete, pools and landscaping. We build the list around your niche and you approve it.
Are these exclusive leads?
The prospects we book for you are booked for you. We build your list for your campaign and you own the contact details and notes we pass on.
Can you book for my agency's specific offer, like reviews or AI receptionists?
Yes. The texts and qualifying questions are written around your offer, and you approve them first.
Do you guarantee a number of shows?
No. Nobody honest can promise a set number of replies, shows or sales, because results depend on your market, your offer and how you run your calls. That is exactly why you pay per qualified show instead of paying for effort.