Appointment setting for SEO agencies that sell to contractors and local businesses
By Anemesh Sharma, founder of ProPlus Agency · Updated ProPlus books sales calls for SEO agencies with local business owners who want more customers from Google. We text owners in the trades and areas you choose, our setter calls the ones who reply, qualifies them and books them on your calendar. You pay a setup fee, $10 a day while outreach runs, and a fee per qualified show.
The problem we solve
SEO is a hard thing to sell cold. Results take months, owners have been burned by “guaranteed page one” pitches, and most of them do not know what they are buying. That makes cold email and cold calling slow, and referrals arrive when they feel like it.
The fix is not more volume from you. It is a steady flow of owners who have already said yes to a conversation about getting found on Google, so you spend your time explaining strategy to interested people instead of chasing strangers.
Who we contact for you
We build the list around the businesses you already sell to, in the areas you serve. Typical targets for seo agencies:
- Roofers, plumbers, HVAC and electrical contractors
- Remodelers, landscapers, pool builders and other home-service companies
- Other owner-run local businesses that depend on Google Maps and local search
- Filtered by area, trade and signs of size, so you are not pitching one-truck operations if you sell premium retainers
Outreach is short, plain-English texts written around your offer. You approve every message before it goes out, and we only text between 8am and 9pm in the prospect's local time.
How the setter qualifies them
When an owner replies with interest, a human setter calls them. Before anyone lands on your calendar, the setter checks the things you care about, for example:
- Are they the owner or the person who decides on marketing?
- Do they want more jobs from Google, and are they set up to take more work?
- What are they doing for marketing today?
- Any questions you want asked, such as budget comfort or how soon they want to start
The ones who fit are booked onto your calendar with text and email reminders. You get who they are and what they told the setter before the call.
Results
We have not yet published a case study from a pure SEO agency. The closest are digital marketing agencies selling search and marketing services to local businesses:
Deserved Digital: Lead overflow
Digital marketing agency. More replies than his setter could keep up with, across several industries.
“There are many that replied yesterday that have not been called yet please give them a call. Our setter could not keep up.”Enis Idrizi, Deserved Digital
Accelerate Your Marketing: +$1.5K MRR
Marketing and appointment setting. Added $1.5K in MRR, with appointments booked weekly and extra slots filled on request.
Results from ProPlus outbound campaigns, as reported by each client. Full stories on the case studies page.
What it costs
A qualified show is a prospect who meets all three of these:
- they told us they are interested in your service;
- they spoke with our setter, by phone or in a two-way text conversation, before the meeting; and
- they join the scheduled call with you.
No-shows are never billed. No retainer, no minimum term. See pricing for a worked example, or how pay-per-appointment setting works for the full model.
Frequently asked questions
Why text instead of cold email for SEO prospects?
Local business owners live on their phones and ignore most cold email. A short text gets a reply or a clear no, and a human setter turns the replies into booked calls.
Will you pitch my SEO packages?
No. The setter qualifies interest and books the call. You present your strategy and price on the call. We only say what you have approved.
Can you target a specific city or trade?
Yes. We build the list around the trades and areas you serve, and you approve it before outreach starts.
Do you guarantee a number of shows?
No. Nobody honest can promise a set number of replies, shows or sales, because results depend on your market, your offer and how you run your calls. That is exactly why you pay per qualified show instead of paying for effort.