Appointment setting for PPC and Google Ads agencies that sell to contractors and local businesses

Anemesh SharmaBy Anemesh Sharma, founder of ProPlus Agency · Updated

ProPlus books sales calls for PPC and Google Ads agencies with contractors and local business owners who want more leads from paid ads. We text the owners you want, a human setter qualifies the ones who reply and books them on your calendar, and you pay per qualified show. No-shows are never billed.

The problem we solve

Paid ads agencies have an odd problem: you can generate leads for every client except yourself. Running ads for your own agency is expensive and slow to tune, cold email is crowded with other ads agencies, and the owners you want are on job sites, not in their inbox.

Contractors already understand the value of a lead, which makes them good prospects for ads. What they need is a conversation at the right moment. That is what we book.

Who we contact for you

We build the list around the businesses you already sell to, in the areas you serve. Typical targets for ppc agencies:

Outreach is short, plain-English texts written around your offer. You approve every message before it goes out, and we only text between 8am and 9pm in the prospect's local time.

How the setter qualifies them

When an owner replies with interest, a human setter calls them. Before anyone lands on your calendar, the setter checks the things you care about, for example:

The ones who fit are booked onto your calendar with text and email reminders. You get who they are and what they told the setter before the call.

Results

These are paid-ads agencies we have booked for:

Kairos Marketing Group: 17 in 1 week

Google Ads and Local Services Ads agency. 9 appointments with plumbers interested in Google Ads, plus 8 demos with leads interested in Local Services Ads, in a single week.

“5 so far today booked, 3 have ran, 1 sold out of the 3. $750 up front, 20% of jobs sold.”Ross Price, Kairos Marketing Group

Sky Media Ventures: +$7K MRR

Paid ads agency. Added $7K in MRR. Closed a $2K/month client in his first week, after driving 3 hours to meet the lead.

“I drove 3 hours to go see a lead you guys gave me the first week and closed him on 2K a month. And he said I was cheap.”Nathaniel Carrasco, Sky Media Ventures

brandflow: Fully booked

Ads for real estate agents. Went from an empty calendar to fully booked in under 2 weeks.

“Bash and his team have been very cooperative, filling out my calendar. I went from struggling to find clients to having more calls than I can handle.”Aron Morua, Founder, brandflow

Results from ProPlus outbound campaigns, as reported by each client. Full stories on the case studies page.

What it costs

$1,200One-time setupProspect lists, outreach scripts and booking setup for your offer.
$10/dayOutreachOnly for days texting actually runs. Paused days are not charged.
Per showPay per qualified showA fee only when a qualified prospect joins your call. Rate agreed on the discovery call and locked in writing.

A qualified show is a prospect who meets all three of these:

  1. they told us they are interested in your service;
  2. they spoke with our setter, by phone or in a two-way text conversation, before the meeting; and
  3. they join the scheduled call with you.

No-shows are never billed. No retainer, no minimum term. See pricing for a worked example, or how pay-per-appointment setting works for the full model.

Frequently asked questions

Do you only book Google Ads prospects?

No. We book for Google Ads, Local Services Ads, Meta ads and other paid channels. The setter qualifies against the offer you sell.

Can you target plumbers or another single trade?

Yes. Kairos Marketing Group, for example, focused on plumbers interested in Google Ads and Local Services Ads.

Will prospects already be running ads?

Some will and some will not. You tell us which you prefer, and the setter asks about it before booking.

Do you guarantee a number of shows?

No. Nobody honest can promise a set number of replies, shows or sales, because results depend on your market, your offer and how you run your calls. That is exactly why you pay per qualified show instead of paying for effort.

Book Your Discovery Call Pay per qualified show. No show, no charge.